In Taiwan, broadcasters have been concerned about the gradual decline in listening rate, thinking about how to survive in the digital media era. But in the United States, according to the Nielsen survey, Americans not only listen to radio, and listen to radio for two consecutive years the population reached the highest in the history that 12 years of age Americans over the week have heard on radio up to 245 million people, equivalent to 91% Population ratio. (Nielsen, 2015)
Why the United States broadcast has high listening rate?
First, this may be related to lifestyle. Americans who live in the suburbs often drive commutes for long periods of time, and on the way to and from work, the Americans still maintain the habit of listening to the radio while driving, but the listening rate will drop after the peak time. Streaming services like iHeartRadio have seen this data, so the active introduction of streaming radio, hoping the audience left the car, will use network services continue to listen to the radio.
Another reason is that the broadcast is a simple service for listen music. Everyone knows how to use the radio, but for now a variety of new platforms to music services, for a few people sometimes it is too complicated. The other hand, a variety of music service main could free choice of favorite music, but sometimes people do not like ” too free”, that representatives need to pick up from thousands of songs to find their own like, and then classify order. However, not everyone has so much interest in music research. Sometimes to let the professional to, by the DJ to help select , more easily
BBC ‘s innovative music services – Playlister
BBC (British Broadcasting Corporation) is the world’s leading public broadcaster, now has developed a number of different characteristics of radio and television channels, its brand contains public services and multicultural quality image is deeply rooted in the hearts of the British people. In order to meet the different target audience, BBC for the attention of multi-music is well known. You can listen popular, electronic and rock music on Radio 1, Radio 3 is classical music and children music on Radio 7. If you are interested in the Indian culture of Bollywood that could use Asian Network listen to your favorite music.
The BBC has unveiled a new digital music product in partnership with Spotify, Deezer and YouTube. Called ‘BBC Playlister’, the platform will let audiences add and save their favorite tracks heard on the BBC to a personal online playlist, which they can then export to one of Auntie’s above digital music partners, where they will be able to hear the music in full. （Music Week, 2013）
BBC Playlister is a wonderful innovation from the BBC that has been designed purely with audience needs in mind,” said BBC director general Tony Hall.
We have a proud musical heritage that dates back to the very beginning of the BBC’s history, and over the years we have found many new ways of bringing fantastic music to our viewers and listeners. Working with partners such as Spotify, YouTube and Deezer, we will once again transform our audiences’ relationship with music and the BBC.” （Music Week, 2013)
Nielsen (2015) State of the media: Audio today- A focus on black and hispanic audiences .
Available at: http://www.nielsen.com/us/en/insights/reports/2015/state-of-the-media-audio-today-a-focus-on-black-and-hispanic-audiences.html [Accessed 12 December 2016].
Mcintyre. H (2015) No, Radio Isn’t Dead–In Fact, It’s Doing Better Than Ever.Available at:http://www.forbes.com/sites/hughmcintyre/2015/08/13/no-radio-isnt-dead-in-fact-its-doing-better-than-ever/#1276c6547e4b [Accessed 13 December 2016].
Music Week (2015) BBC partners with Spotify, Deezer, YouTube for new digital music platform. Available at: http://www.musicweek.com/news/read/bbc-partners-with-spotify-deezer-youtube-for-new-digital-music-platform/056313 [Accessed 13 December 2016]
Pop music map Available at: http://www.musicmap.tw/音樂週報/item/英國bbc-6-music頻道收聽率不斷成長 [Accessed 13 December 2016]