Assignment 1 Blog 5-The Importance of Music Radio for Music Industry in Digital Age

Rickman is the programming director for URBan Radio Group in Tuscumbia, he states that Although the internet is more popular for listening music, radio still is a important way to help people find new artists and songs. In the period of digital, radio is no different from many business that are experiencing changes (Taking it Back to the Roots!, 2016) As the digital age rise sharply, the music industry occurs a huge altering. Most of people shift their attention into digital music.

Allison notes that record companies are a big part of the music industry, while the other is made up of radio stations. Record companies and radio stations must work together to succeed. Record companies must let radio stations broadcast the music of the artists they represent, and radio stations need to provide new material for their listeners. Record companies make money by selling records and radio stations make money by broadcasting advertisements. Radio needs listeners, advertisers will buy time. If the record company can provide radio station music so that the audience can sell airtime. So everyone obtain what they want. There is a process that the record companies and radio stations go through in this way.  (HowStuffWorks, 2016)

Pirate radio basically refers to an illegal and unlicensed which have a huge number in United Kingdom. Pirate radio was first popular in the 60s and then later in the 80s and 90s. There are about 150 pirate radio stations in the United Kingdom and a large proportion of these operating in London. Pirate radio is a good thing, but only with it being pirate. If it was all legal, then rules and regulations would have to be followed and the raw experimental progression which makes pirate radio so good would be lost. The energy surrounding pirate radio, and the sheer love of music, which required these people to buy new transmitters and transmit for free is probably also somewhat involved in the power it had to progress music. (Roberts, 2016)

It might be possible that Digital radio is the music delivery method of the future. But that future remains pretty far off. Right now, finds a new report, the largest share of music listening is still happening through that most traditional of means, the AM/FM dial. In fact, no other form of music listening is even close. That’s according to Edison Research, which conducted a study of more than 8,500 Americans ages 13 and over to determine where their time spent listening to music is spent. It found that 44 percent of listening time was via AM/FM radio, by far the largest share. The No. 2 share of listening time, at just 18 percent, was spent listening to music that had been purchased, such as CDs or digital downloads. (Medialifemagazine.com, 2016)

As a result, music radio still plays an important role for music industry. It is cheaper that the new artists can propagate themselves and still have some classic music radio station introduce some great music for people. There are many benefits that the music radio can offer and people should dig some suitable music radio into their life.

 

Reference:

 Taking it Back to the Roots!. (2016). Radio still plays key role for music industry. [online] Available at: https://takecountryback.wordpress.com/2008/01/24/radio-still-plays-key-role-for-music-industry/ [Accessed 11 Dec. 2016].

HowStuffWorks. (2016). How Record Labels Work. [online] Available at: http://entertainment.howstuffworks.com/record-label4.htm [Accessed 11 Dec. 2016].

Medialifemagazine.com. (2016). When people listen to music, radio is still the top choice. [online] Available at: http://www.medialifemagazine.com/music-radio-still-rules/ [Accessed 11 Dec. 2016].

Roberts, j. (2016). Importance of Pirate Radio. [online] Guestlist.net. Available at: http://guestlist.net/article/8802/importance-of-pirate-radio [Accessed 11 Dec. 2016].

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One thought on “Assignment 1 Blog 5-The Importance of Music Radio for Music Industry in Digital Age

  1. You make a really clear argument for the crucial role that radio still plays, especially in relation to record companies. However, though there are still plenty of AM/FM radios, how much variety of music is there? Has the model and content changed with the influx of digital music consumption? It’s great to hear that despite streaming trends people like to use radio with voices and personalities that deliver music, rather than automated online technology. I think it shows that people like the ‘company’ that radio provides, and also don’t want to always make their own playlists, but sometimes leave the music choices up to ‘experts’.

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