Assignment 1 Blog 4-Is Recording Still Important During the Period of Digital Music?

According to the CNN:’’ Apple launched the iTunes Music Store on April 28, 2003 that the music industry is changed. Americans bought 943 million CD albums, and digital sales weren’t even a blip on the radar. By 2007, however, those inexpensive digital singles overtook CDs — by a wide margin — generating 819 million sales to just 500 million for the CD. (Covert, 2016) Although more than 20,000 lawsuits filed against music fans in the years since they started finding free tunes online rather than buying CDs from record companies, the recording industry has totally failed to stop the decreasing of the record album or the rise of digital music sharing. (Fisher, 2007) Now most of people think the CD is unnecessary because they can listen music from the internet whether it is legal or illegal. Apparently, it looks more convenient to listen music.

In terms of the International Federation of the Phonographic Industry (IFPI), digital sales only eclipsed CDs for the first time in 2014, That year, global sales of physical music (most of which are CDs) totaled $6.82 billion, which declined almost eight percent from the year before. Billboard reported in July of 2015 that in the first half of the year, CD sales decreased from the last half of 2014, but still totaled 56.6 million units. (Motherboard, 2016)

The reason of why audiophiles are willing to CDs due to the sound of quality of CDs. In 2014, Cambridge Silicon Radio Limited(CSR) published a study of 2000 people who listen to music at home which shows that seventy-seven percent of at-home-listeners intended to a sound quality from their music. (Motherboard, 2016) People want CDs fully for the sound quality.

The same research suggested that at home listening to music, seventy-six percent of people believe that when choosing a new audio system, ease of use is “very important.”. Frankly, for less digital-savvy music lovers, there are fewer contemporary technologies more direct than popping in CD and hitting play. (Motherboard, 2016) It is undeniable that digital music is the fashion, but CD bring the value which the digital music can not give it to people. For instance, most of CD have their own style. (Yoyousastore, 2016)

Most recent CD covers feature airbrushed or edited photos of the artists, whereas collectible covers are far more creative in that they reflect the attitude, mood and feel of the music they promote. The most striking cover designs are those that depict the essence of the music as well as grab the buyer’s attention. For collectors in particular, striking cover designs make a huge difference and subsequently increases the demand for the particular artist and their music. A stunning collectible CD cover makes browsing CD’s an enjoyable experience that reaches far beyond the album itself in many instances. However, the value of cover art is very subjective and personal and such collections are never complete. Browse through the exclusive catalogs online where you are guaranteed to find some of the rarest collections of CD covers and music. (Yoyousastore, 2016) Obviously, CDs still mean a lot of things for people. People should not let the recording industry die. It might be a treasure in the future.

 

 

Reference:                                                                                                                       

Covert, A. (2016). A decade of iTunes singles killed the music industry. [online] CNNMoney. Available at: http://money.cnn.com/2013/04/25/technology/itunes-music-decline/ [Accessed 9 Dec. 2016].

 Fisher M. Download uproar: Record industry goes after personal use[J]. Washington Post, 2007: M05.

Motherboard. (2016). Why Are CDs Still a Thing?. [online] Available at: http://motherboard.vice.com/read/why-are-cds-still-a-thing-technology-music-digital [Accessed 9 Dec. 2016].

Yoyousastore.com. (2016). The value in buying CD’s and collecting CD covers –. [online] Available at: http://www.yoyousastore.com/value-buying-cd-online-and-cd-covers/ [Accessed 9 Dec. 2016].

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One thought on “Assignment 1 Blog 4-Is Recording Still Important During the Period of Digital Music?

  1. Much as we cannot run away from the fact the technology is moving faster than we can sometimes get to grips with it. It has its good and bad factors. One wonders with the decline of CD sales and other tangible objects do the artists still benefit due to the myriad freemium online models for downloading and streaming music. In your blog, you evidenced that the lawsuits have not been a deterrence to the fans and in fact “recording industry has totally failed”. I would argue that the true fandoms are those who still buy the CDs as they appreciate the quality it produces for “active’ listening.

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