Culture enables people to relate to certain social values beliefs religions and customs. This allows them to identify with other people’s similar mentality and background. Cultural heritage can give a unified sense of belonging within a group, enabling us to better understand the previous generations and historical places where we from. (culture, 2016)
Frith (2004) has pointed at the inherently nostalgic properties of popular music, a point fortifled by DeNora (2000) in her highly instructive work on the propensity of music both to connect individuals with their past and to emotionally ground them in the present. In a regular sense, the untimely deaths of rock and pop icons. For instance, Elvis Presley, John Lennon, and Kurt Cobain have activated mass mourning that forcibly proves the extent to which such artists come to signify the complex interplay of generational identification and collective generational memory. However, it is not just popular music artists themselves but rather the vast array of music-related objects, images, texts, and places that become inscribed with memory. (Tandfonline, 2016)
Music heritage is the member of cultural memory. People should pay attention to it which is human beings’ treasure. In recent years, many countries are trying to protect their heritage. Ullrich Kinne is the deputy Head of Mission of the German Embassy who states that “Since 1981, Germany has supported the protection of cultural heritage on a global scale as part of the Federal Foreign Ministry’s cultural conservation program. The purpose is to enhance people’s sense of national identity and establish a cultural dialogue based on the spirit of partnership. In Namibia, they have supported more than $13 million in cultural conservation projects, “many years ago, when independent of 1990, they are difficult to trace, and in danger of disappearing altogether. This period is of high interest due to the special difficulties of black popular music under apartheid. Many recording conditions in vinyl, compact cassette or sound reel is crucial. The protecting of these audio objects is very urgent, because it represents the popular music culture in Namibia. The loss of these data will be the loss of cultural identity. This initiative aims to protect Namibia’s heritage and the document of cultural heritage at risk. (The Namibia Economist, 2016)
The United Kingdom has made magnificent contributions to popular music culture worldwide. Its youth culture spawned punk, dance and pop music, and festivals and venues of United Kingdom attract millions of music lovers every year. The economic contribution of all this should not be underestimated. In December 2013, the trade association of United Kingdom music, published a study displays that in 2012 the core of the music industry contribution to the UK economy is 3.5b in GVA, 1.4bn in exports, and over 100000 full-time job. At the same time, the music industry has created a huge opportunity for the development of music heritage tourism, which contains other means to create economic and cultural value. (Thecreativeindustries, 2016)
Music heritage should be protected due to it is human beings’ history. It represents a crystal of wisdom. Meanwhile, it brings wealth to people that can use it to make money and offer many job opportunities. People should find and incorporate culture into our lives, if people can understand the value that will learn to care for a culture and eventually enjoy it. With more enjoyment, people will want to learn and understand more.
Cultivating Culture. (2016). The Importance of Cultural Heritage – Cultivating Culture. [online] Available at: http://www.cultivatingculture.com/2013/04/05/the-importance-of-cultural-heritage/ [Accessed 20 Nov. 2016].
Frith, S. (2004). Popular music. 1st ed. London: Routledge.
Gammon, V. (2001). Music in Everyday Life by Tia DeNora. Cambridge: Cambridge University Press, 2000. 181 pp. British Journal of Music Education, 18(01).
Tandfonline.com. (2016). Popular Music, Cultural Memory, and Heritage: Popular Music and Society: Vol 39, No 1. [online] Available at: http://www.tandfonline.com/doi/full/10.1080/03007766.2015.1061332 [Accessed 20 Nov. 2016].
The Namibia Economist. (2016). Preservation of music heritage important. [online] Available at: https://economist.com.na/10593/community-and-culture/preservation-of-music-heritage-important/ [Accessed 20 Nov. 2016].
Thecreativeindustries.co.uk. (2016). Music Case: Music Heritage Tourism. [online] Available at: http://www.thecreativeindustries.co.uk/industries/music/music-case-studies/music-case-music-heritage-tourism [Accessed 20 Nov. 2016].