Music Heritage and Tourism

Music, is a kind of cultural art and contributes an essential proportion to regional cultures and has shown its great values and vitality in promoting a city or village’s economy and enlivening its social atmosphere. Like other art forms, music also acts as a way for people to express themselves. But it seems that art is no longer for art’s sake and music has generated considerable impacts among people and varied cultures around the globe, such as the famous Ireland’s rebellious anthems, southern Appalachia’s traditional music and Welsh’s heroic songs. A large number of music works, bands and musicians often turn out to be a connection between the past and the present music stories. Nowadays, music festivals have naturally developed into significant heritage and tourism resources, constituting an exclusive role for local economies.

Music tourism industry, including diversified concerts, large-scale festivals and music shows, is quite promising and lucrative with the rapid expansion of world economy and living standards. And it is a great act to facilitate local economies by involving music industry into local tourism. Usually, bands or singers’ tour performances covering tours targeting choir and orchestra, or exceptional music festivals, such as Mayo international choral festival, Portland rose festival grand floral parade, Rapla church music festival and Montreux jazz festival.

It was reported that the once popular Beatles band earned the Liverpool city 70 million pounds, and the year of 2012 saw a total of 250 thousand visitors to the Beatles Story. In particular, it was revealed by Wish You Were Here that live music shows won billions of revenue to UK. It also reported that Manchester got more than 20 million pounds added out of its Heaton Park and Stone Roses, proving the enormous power of music tourism stimulating regional economies. It was also found that music is important also because it has managed to create and support at least 24 thousand positions apart from the cash injected into the area’s economic progress.

For example, China has a number of music heritage that have been included into world intangible heritage list by the United Nations Educational Scientific and Cultural Organization (UNESCO), including the very ancient plucked musical instrument with senven strings, which belongs to the zither family. Chinese guqin has a long history, and has been considered the most representative music heritage to demonstrate Chinese music’s essence. Therefore it is worth developing into an important and profitable tourism source. Wuhan, capital of southern China’s Hubei Province, is one of the guqin’s earliest origins. But the guqin has not been well preserved and reasonably developed into a kind of tourism by the local institutions. I think the city’s chiefs in the tourism industry should respond actively to showcase and strategically make the most of its music heritage especially spread the influence of its natively developed guqin art and boost local economies. The city is suggested to attempt a good many measures incorporating music trails, maps, local music industry forum and advocated promoters, performers and varied representatives, parties, campaigns, projects like establishing the site for guqin music archives, just as what Birmingham has done to propel its its natively developed heavy metal music to exert the values of music heritage of the city.

Music might be a matter of self-expression, memories and has magic power. It even can help ignite dreams and cure minds. So it is a meaningful thing to advance music industry for both cities’ economies and individuals .

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